COLORlynx Color Management Suite Sales & Marketing Guide

THE CUSTOMER CHALLENGE

Print Service Providers (PSPs) of all sizes face a wide range of business challenges every day. From In-Plants to large Commercial Printers, producing quality output on a consistent and reliable basis consumes a great deal of time and money.

Effective use of color management can help your customers reduce the costs associated with achieving and maintaining consistent color output in their environment. By using technical guidelines and specifications proven to build efficiencies, customers can remove costs and drive revenue growth.

Leveraging a color managed workflow; PSPs can enjoy accurate and reproducible color that can help to reduce waste, re-runs, and customer complaints. It can increase production up-times and can build the PSP’s confidence in their ability to match industry standards.

Canon Solutions America has been hard at work with industry leading partners to develop a portfolio of software and professional services that will enable PSPs to improve their color quality. CGS color management offerings are designed to support a cost effective way for PSPs to improve their color management results and deliver accurate and repeatable color.

THE CANON BUSINESS OPPORTUNITY

The digital print market is a very fast growing market, with an already large install base. However every color environment is unique. Different printer and press combinations, Digital Front Ends (DFE), software, plate makers and color management goals combine to create unique color management requirements for each customer environment.

What is Color Management?

A color management system is a mature set of standards, rules and procedures that are consistently adhered to within a specific color environment. The goal of a mature color management system is to obtain consistent color reproduction across various media in a given environment (printers, monitors, substrates, etc.).

The chart at right demonstrates the value of calibration against a known standard versus only calibration, or profiling, or not doing any color management. Typically, customers who do not manage their color are forced to perform late stage color correction on press to achieve acceptable output quality; an expensive and time consuming proposition. Canon Solutions America Production Analysts can help customers understand why they face these challenges, and move from a color corrected workflow to a color-managed workflow using a standard specification.

The COLORlynx Color Management Suite is Canon Solutions America’s exclusive color management solution designed to help our customers achieve their color management goals. COLORlynx delivers accurate and repeatable color calibration against a known standard in an easy-to-use wizard based software, allowing customers to verify their color, and correct for changes in color output on their own. COLORlynx is the key to delivering accurate consistent color.

PARTNER OVERVIEW: COLORlynx COLOR MANAGEMENT SUITE

The COLORlynx Color Management Suite is Canon Solutions America’s new exclusive cloud-based profiling and color management solution. COLORlynx includes profiling and verification modules to make accurate and repeatable color available to everyone. Based on the patented ORIS color engine, the toolset brings unparalleled color quality, stability and consistency to digital presses, along with outstanding gray balance.

COLORlynx Profiler is a full featured profiling solution designed to support the Company’s imagePRESS® series of digital presses and imageRUNNER ADVANCE® multi-functional printers. COLORlynx Profiler gives color professional’s access to all the features and functions they need to produce outstanding and stable color profiles for their color workflows.

COLORlynx makes all the power of COLORLynx Profiler available to imagePRESS customers; in an easy to use interface that optimizes the imagePRESS for outstanding G7 gray balanced output with a low total area coverage to enhance stability and longevity of the imagePRESS.

COLORlynx provides an additional Canon Solutions America exclusive by extending the calibration routine of the imagePRESS to include cloud-based verification of the performance of the imagePRESS after calibration, and includes a toolset for restoring a press to a correctly calibrated state by the end user. Canon Solutions America is the only imagePRESS dealer to be able to offer verification and recovery to our customers.

Powered by ORIS technology, the COLORlynx Color Management Suite takes the complex task of color profiling and verification, and simplifies the task into 3 easy steps. COLORlynx delivers accurate and consistent color calibration that all users, from the novice to the most advanced, will appreciate and benefit from.

With just a few clicks of the mouse COLORlynx delivers color accurate results on the imagePRESS. All you need is a web browser and a measurement device. No need to spend money on high-end computing hardware, expensive software, or software maintenance fees.

Thanks to COLORlynx’s patented color algorithms, not only are colors accurately reproduced but the relationship between the four color channels (C,M,Y,K) is carefully calculated to produce an outstanding gray balance.

Key Benefits of COLORlynx Color Management Suite

Exact and repeatable color output
Precise color match even for novice users
Dependable color reproduction and highest quality, avoiding costly post production reprints
Improved profitability and customer satisfaction

At a glance

Professional-level color management and stabilization for commercial printers, service bureaus and brand owners
Perfect color, repeatable over multiple devices and location, anywhere in the world
Cloud-based

Advantages

Extremely easy to use
Outstanding gray balance
Improved print quality
Iterative ICC and Devicelink calibration sets make it functional on all DFE’s